# I’M A DANONE LITTLE BODY! | TVC

Client: Danone, Agency: FunnyHow, Creative Supervisor: André Sousa Moreira, Production Company: 78, Producers: João Rodrigues, Sandra Melo, Nuno Alberto, Director: Júlio Pimentel, Director of Photography: Fernando Santos.

A Danone Body

In a unique and empowering expression of individuality and body positivity, a group of women came together to create a stunning art piece. Each woman painted her own body, using an array of vibrant colors, and then transferred the paint onto canvases. The resulting stains formed a beautiful and diverse collection of shapes, each one corresponding to the unique form of the woman’s body who created it.

This project, termed “A Danone Body,” serves as a powerful celebration of diversity and self-expression. The different colors and shapes symbolize the variety of body types and the beauty inherent in each one. By using their bodies as the primary tool for creating art, these women have turned themselves into living, breathing canvases, pushing back against societal norms and standards of beauty.

The canvases, now adorned with abstract imprints, tell a story of empowerment and acceptance. They invite viewers to appreciate the uniqueness of each individual and recognize the inherent artistry in the human form. This creative endeavor not only highlights the physical differences but also emphasizes the shared human experience of embracing and celebrating one’s own body.

“A Danone Body” is more than just an art project; it is a statement of self-love, acceptance, and the celebration of diversity. It reminds us all that everybody is a work of art, deserving of respect and admiration.